Privacy Policy

1. Introduction

In this Privacy Policy, "CultureCast", "we", "us", or "our" refers to CultureCast Pty Ltd, the operator of the CultureCast.io platform and related applications.

We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and disclose personal information in accordance with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).

By accessing or using CultureCast's website, platform or services, you consent to the collection, use and disclosure of your personal information as described in this Privacy Policy.

We may update this Privacy Policy from time to time. Updates will be published on our website at culturecast.io, and we encourage you to review this page periodically.

2. What is Personal Information?

Personal information means information or an opinion about an identifiable individual.

Examples include:

• name
• email address
• contact details
• social media accounts
• payment details
• location data
• device identifiers
• platform usage information

3. What Personal Information We Collect

We may collect the following types of personal information:

Identity Information

• name
• username or account ID
• email address
• telephone number
• mailing or street address
• date of birth

Creator / Professional Information

• social media accounts and handles
• audience metrics
• professional profile information
• employer or business details

Financial Information

• payment details
• bank account information
• billing details
• transaction history

Technical Information

• IP address
• device ID
• browser type
• operating system
• device type
• geo-location data
• usage statistics
• log files and session data

Platform Activity Information

• content uploads
• campaign participation
• analytics and engagement data
• communications within the platform

Other Information

• survey responses
• support communications
• any other information you provide through our platform, website or mobile applications

4. How We Collect Personal Information

We may collect personal information in the following ways:

Directly From You

When you:

• create an account on CultureCast
• connect social media accounts
• participate in campaigns
• communicate with us via email, chat or support
• subscribe to newsletters or marketing updates
• submit forms through our website
• participate in surveys or promotions

Automatically Through Technology

When you use our website or platform we may collect information through:

• cookies
• analytics tools
• log files
• device identifiers
• tracking technologies

From Third Parties

We may receive information from:

• social media platforms you connect to CultureCast
• payment providers
• advertising partners
• analytics providers
• identity verification services

5. Why We Collect Personal Information

We collect, use and disclose personal information for the following purposes:

Platform Operation

• to create and manage user accounts
• to match creators with advertising campaigns
• to enable communication between creators, brands and advertisers
• to process transactions and payments

Service Delivery

• to provide access to CultureCast services
• to deliver platform functionality
• to manage campaigns and creator participation

Platform Improvement

• to analyse usage and improve platform performance
• to conduct research and analytics
• to optimise advertising and campaign performance

Communications

• to send service notifications
• to provide support and respond to enquiries
• to send updates, security alerts or technical notices

Marketing

• to send promotional content and product updates
• to inform users about new features or opportunities
• to share marketing communications in accordance with applicable laws

Legal and Compliance

• to comply with legal obligations
• to resolve disputes
• to enforce our terms of service

6. Direct Marketing

We may send marketing communications about CultureCast services, features, and partner opportunities.

These may include:

• email newsletters
• promotional messages
• platform notifications

You may opt out of marketing communications at any time by:

• clicking the unsubscribe link in emails
• updating your account preferences
• contacting us directly

7. Disclosure of Personal Information

We may disclose personal information to:

• employees and contractors
• service providers and technology partners
• payment processors
• analytics providers
• marketing partners
• professional advisers
• regulators or government authorities where required by law

Where creators participate in campaigns, relevant information may also be shared with brands, agencies or advertisers participating in those campaigns.

8. Overseas Disclosure

Some of our service providers may operate outside Australia, including in countries such as:

• United States
• United Kingdom
• European Union

Where personal information is disclosed overseas, we take reasonable steps to ensure that those recipients handle personal information in a manner consistent with the Australian Privacy Principles.

9. Cookies and Tracking Technologies

CultureCast uses cookies and similar technologies to improve user experience and analyse platform usage.

These technologies may collect information such as:

• pages visited
• session duration
• referring websites
• device and browser information

You can manage or disable cookies through your browser settings. However, doing so may affect certain platform functionality.

10. Security of Personal Information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

Security measures include:

• encrypted data transmission
• access controls
• secure hosting infrastructure
• internal security policies
• staff access restrictions

Despite these measures, no online system can guarantee absolute security.

11. Third-Party Links

Our website or platform may contain links to third-party websites or services.

We are not responsible for the privacy practices of those third parties and encourage users to review their privacy policies.

12. Access and Correction

You may request access to the personal information we hold about you.

If any information we hold is inaccurate, incomplete or outdated, you may request that it be corrected.

Requests may require identity verification.

13. Complaints

If you believe we have breached the Privacy Act or mishandled your personal information, you may contact us using the details below.

We will:

• acknowledge your complaint
• investigate the matter
• respond within a reasonable timeframe

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

14. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact: